Still Love: A Casual Dry Brush Font That Makes Campaigns Feel Human
It’s 9:47 a.m. on launch day — and I’m squinting at my phone screen, scrolling through Instagram previews of the new summer content series. One thumbnail sticks out: warm peach background, a hand-drawn sun icon, and the headline “Still Love This Shade” in a relaxed, expressive script. It’s not perfect symmetry or tight kerning — it’s Still Love. And it’s working. Not because it’s flashy, but because it feels like a real person chose it — deliberately, warmly, without overthinking.
Still Love is a casual dry brush script font from the Script Amp collection — designed for moments where polish shouldn’t override personality. Its strokes have subtle texture, slight tapering, and gentle irregularity — like ink pulled across paper with just enough pressure to leave character behind. It’s friendly but confident, playful but intentional. Not “cute,” not “corporate,” but quietly memorable — exactly what you need when your audience scrolls past dozens of visuals before breakfast.
We used Still Love across six touchpoints in that summer campaign: Instagram Reels covers, Pinterest quote pins, YouTube thumbnail banners, email header text, Shopify homepage hero text, and a set of printable workshop handouts. In every case, it served as the visual anchor — never the body copy, always the emotional hook. That’s where this font shines: as display text. Short headlines. Callouts. Logo-style treatment. Campaign labels (“Still Love Mondays,” “Still Love Local”). Even stylized product names on mockups.
On mobile, Still Love holds up surprisingly well — especially at 36–48pt sizes with generous letter spacing. Its open counters and moderate contrast keep it legible even in fast-scrolling feeds. We tested it over light and dark backgrounds (with subtle drop shadows for contrast), and it stayed clear without losing its warmth. On thumbnails? It popped — no competing with bold sans serifs, but standing apart with charm. For Pinterest pins, we paired it with a clean, airy sans serif for subheads (think Inter or Poppins Light), letting Still Love carry the feeling while the supporting type carried the facts.
Font pairing is where Still Love becomes strategic. It doesn’t want competition — it wants contrast. We consistently paired it with a neutral, highly legible sans serif (like Montserrat or Lato) for body copy, captions, and CTAs. That combo creates instant hierarchy: Still Love says *“this matters”*, and the sans says *“here’s how.”* We avoided pairing it with other scripts or decorative fonts — too much texture cancels clarity. And while it can sit beside a soft serif (like Playfair Display Light) for editorial-style layouts, we reserved that for blog headers or newsletter features — not ads or thumbnails.
In practice, Still Love helped us solve three real campaign problems:
- First impression fatigue: Our previous campaign used a tighter, more formal script — great for elegance, weak for approachability. With Still Love, the tone shifted instantly — warmer, more inclusive, less “designed,” more “shared.”
- Thumbnail readability: On YouTube, we tested two versions of the same banner — one with a condensed sans, one with Still Love at 42pt. The latter had higher dwell time in preview mode — people paused longer, even without sound.
- Consistency without repetition: Because Still Love includes stylistic alternates and ligatures (like the connected “ll” and “ov”), we could rotate small variations across posts — same voice, fresh feel. No two headlines looked identical, but all felt unmistakably part of the same campaign.
Before locking it into templates, we double-checked the file package: OTF and WOFF2 formats (for web use), full Latin character set, basic punctuation, and commercial licensing cleared for digital ads, merch mockups, and client-facing assets. No multilingual expansion yet — so we kept Spanish or French translations in our fallback sans. Also worth noting: Still Love doesn’t include bold or italic weights — it’s a single-style display font. That’s not a limitation; it’s a design decision. It keeps usage focused, intentional, and visually cohesive.
We used Still Love for a limited-time workshop series announcement — “Still Love Learning” — and watched how it performed across platforms. On Instagram, it anchored carousel slides alongside candid photos of past attendees. On email banners, it sat above a clean CTA button — no extra graphics needed. On our online shop’s promo banner, it replaced a generic handwritten font we’d been using for months — and suddenly, the sale felt personal, not transactional.
That’s the quiet power of Still Love: it doesn’t shout. It invites. It makes “sale,” “new,” or “join us” feel like a suggestion from someone who knows you — not a demand from a brand. In a feed full of algorithm-optimized precision, it’s the intentional imperfection that cuts through.
If you’re building a campaign where authenticity matters more than authority — whether it’s a creator-led course, a small-batch product launch, a seasonal Pinterest guide, or a YouTube series about everyday creativity — Still Love isn’t just another script font. It’s a tone-setter. A consistency tool. A way to say *“we made this for you”* before the first word is read.
And yes — it’s part of Script Amp, but it doesn’t need that label to earn its place. You’ll know it by how it lands: easy, expressive, and still, always, human.
